Start with treat characteristics
Consider moisture level, oil content, aroma, product size, sharp edges and whether the treats are brittle or soft. These factors influence the package format, material selection and opening dimensions.
Share the intended shelf life and storage conditions so the packaging structure can be reviewed for the application.
Choose a format that fits the brand
Stand-up zipper pouches are often considered for retail pet treats because they provide a broad printable area and can support resealable use. Pillow bags, three-side-seal pouches and rollstock may also suit particular pack sizes or filling systems.
The best format depends on the product, target price point, display requirements and packing equipment.
Plan for convenient use
A zipper can help consumers close the pack between uses. Tear notches, hang holes, rounded corners and windows may be considered where they support the product and retail application.
Check that the pouch opening is practical for the treat size and that functional features do not interfere with the seal or filling process.
Coordinate artwork and production details
Artwork should be prepared with the pouch dimensions, print repeat, seal areas, zipper position and any required product information in mind. Confirm the final dieline and production proof before approving the job.
For automated packing, provide equipment details and sealing conditions early so the packaging can be reviewed for line compatibility.